William Antonelli (he/she/they) is a
writer, content creator, and organizer
based in New York City.
William Antonelli is a dynamic journalist based in New York City, with deep expertise in social media, AI, gaming, internet culture, and the fast-evolving tech industry. A proud member of Generation Z, William brings firsthand insight into the digital world’s rapid transformation.
With five years at Business Insider, he served as the lead consumer tech reporter and the Insider Reviews team’s primary breaking news reporter. He also represented the outlet on major networks like NBC, CBS, and Fox, establishing key relationships with industry giants such as Meta, Apple, Nintendo, and Google. As a founding member, William was instrumental in building Business Insider’s Tech Reference vertical—transforming it from a modest SEO experiment into a powerhouse that attracted over 20 million pageviews a month.
In addition to his work at Business Insider, William’s work has appeared in outlets like Polygon, NPR, and The Outline. And as part of the NewsGuild of New York’s communications team, he played a crucial role in revitalizing the Times Tech Guild's TikTok account, driving it to hundreds of thousands of daily views.
William excels at breaking down complex topics into accessible, engaging content, all while maintaining depth, nuance, and a compelling voice that resonates with any audience. You should hire him!
Resume/CV Highlights:
Lead Reporter for Consumer Tech, Gaming, and Breaking News at Business Insider’s Tech Reviews vertical, covering major developments in AI, gaming, and social media.
Co-Founder of Tech Reference Vertical at Business Insider, growing it from a small SEO experiment to a powerhouse that attracted millions of monthly pageviews.
Expert Media Contributor featured regularly on TV and radio (NBC, CBS, Fox) to provide analysis on tech trends, consumer electronics, and AI developments.
Published Work across leading print and online publications, including Polygon, NPR, The Outline, and Kotaku, providing insightful commentary on tech, gaming, and internet culture.
Content Creator for YouTube and TikTok, producing engaging content that regularly garners hundreds of thousands of views, helping build and engage digital audiences.